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14.12.07: “New Economics”
We are still in market nappies and revolution from West comes forth. Its name is New Economics. It’s naïve to believe that this economics is an ordinary one but with the Internet. Not at all. New economics is an extreme entrepreneur market which almost does not have any borders. It is intuitive marketing turbothinking. New economics demands new psychology. Are we ready to open access to all the information of the company for all the workers? Are we ready to open access to make decisions and form policy of the company for all the common workers? Our Moscow author Alexander Repyev reasons about all this. Full article version is available only in russian/ukrainian.
14.12.07: Methods of Produce Advancement
Modern consumer market is characterized by two main peculiarities, they are: overload by information and overproduction of produce. To produce is not a problem now. The main issue is how the produce may struggle to the consumer. How to persuade the customer to choose this very product from many others? The situation is similar to the task to feed the satiated. Which special spicery to use, how to cook and serve the dish unusually for the satiated person to eat this dish at last? Full article version is available only in russian.
14.12.07: Google Forbids References Exchange
As is generally known the major searching systems like Google and Yandex are in a state of permanent struggle with the army of optimizers. The task of these optimizers is to use any methods to rise sites as the result of searching entering one or another key request. Often in the issue of such a “littering” of searching delivery the relevance of search suffers, that’s why searching sites traditionally consider optimizers to be their enemies, though they admit the right of site owners to move ahead in their projects. Full article version is available only in russian.
14.12.07: Banner Networks
Side by side with usual banner advertising, when advertiser pays the site for placing the banner on its pages, banner exchange networks exist since long ago. In such networks every participant gives a definite place on their site for demonstration of banners of other network participants. Proportionally showing somebody else’s banner the participant earns points which are used to show the banner of this participant on other sites. Full article version is available only in russian.
14.12.07: Effective Banner
One should remember that banner is also means of image forming. If the response of “beautiful” banner is 2 percent it doesn’t mean that other 98 percent were spent for nothing. Exactly the same “dry” banner with clear description of site content doesn’t give correct decision as well. Such a banner doesn’t stick in the memory and doesn’t create a positive image. Really effective banner must be special (must stick in the memory), it must be perfectly fulfilled artistically and technically, it must have an intrigue (arouse curiosity), but at the same time inform about type of the site/services and create their positive image. Full article version is available only in russian.
14.12.07: Banner size
The most widespread banner sizes in Ukrainian segment of network are: Banner 468x60 (classical (since 1994) and the most popular format) Premium Banner 240x350 (one of the most effective formats) Banner 730x90 or 760x90 or 760xscreen width (feathering) Banner 120x600 (skyscraper) Banner 88x31 (button, widely used in reference exchange, guidance of partnership). There are also exclusive formats of flash-banners (pop-up interactive banner, high-peformance format), peel-away banners (there is a possibility to play over full-screen commercials, flash technology), show-up banner (after show flash-reel reduces to standard size and changes into static jpg). Full article version is available only in russian.